The Vietnamese fashion market is entering an explosive growth phase, with a plethora of international brands continuously expanding their presence and reshaping consumer shopping habits. Behind this rapid development lies the pivotal role of fashion distribution companies – the officially authorized entities that bring global products closer to Vietnamese customers. The article below by Maison RMI spotlights 5 representative names that are contributing to the market growth in 2025.
I. The Landscape of Authentic Fashion Distribution in Vietnam
Over the past decade, the Vietnamese fashion market has undergone a powerful transformation, moving from its nascent stage with just a few initial international brands to a period of explosive growth for large-scale, professional authentic fashion distribution systems. While luxury goods were once confined to high-end shopping districts, they are now present everywhere: in shopping malls, flagship stores, and official e-commerce platforms.
This development reflects two prominent trends:
- First, the maturation of Vietnamese consumers, who are increasingly concerned with authenticity, service experience, and brand value, rather than just the label itself.
- Second, the professionalization of official fashion distribution companies, which act as a vital bridge, helping global brands adapt to the local market while maintaining international standards for brand identity and service.
Currently, Vietnam is rated as one of the fastest-growing markets in Southeast Asia for authentic fashion consumption. Distributors do not merely bring products into the country; they also introduce the philosophy, image, and brand story closer to consumers. They are the silent “architects” building the authentic fashion ecosystem, where Maison Retail Management International (Maison RMI), ACFC, DAFC, and other key players are contributing to the professionalization of the market.
II. Maison Retail Management International (Maison RMI)
Established in 2002 by Ms. Pham Thi Mai Son, Maison Retail Management International (Maison RMI) is recognized as one of the first companies that successfully brought international fashion to Vietnam. Starting from its first store in Ho Chi Minh City (HCMC), Maison RMI has since evolved into a prominent major multi-brand distribution ecosystem in Vietnam, now boasting over 200 stores, 2 countries, 3 distribution centers, 2 operational offices, and a team of more than 1,600 associates with deep experience in the fashion retail sector.
From Initial Vision to a Global Ecosystem
Maison quickly solidified its position by becoming the official distribution partner for over 70 international brands, including:
- Luxury Fashion: Weekend Max Mara, Coach, Dsquared2,…
- Lifestyle Fashion: Pedro, Charles & Keith, MLB, Skechers, Fila, Havaianas…
Discover more: Brands Distributed by Maison
Beyond merely bringing prestigious brands to Vietnam, Maison RMI also shapes modern fashion lifestyles, positioning Vietnam as a stylish destination in the region.
“Maison RMI does not just distribute fashion—we distribute lifestyles.” — Ms. Mai Son, Founder & Chairwoman of Maison Retail Management International
Philosophy and Core Values
With a mission to spread international fashion culture and provide an authentic, world-class experience, Maison RMI builds its operational foundation on four core values:
- Integrity: Transparency and respect in all collaborations.
- High Quality: Commitment to the highest standards in products and services.
- Diversity: Respect for diversity and human development.
- Responsibility: Placing social and sustainable responsibility at the core of its strategy.
Thanks to this approach, Maison RMI has become the strategic distribution partner for over 70 international brands, simultaneously maintaining its position as a leading distributor of premium and contemporary fashion in Vietnam.
Maison Online Ecosystem
Parallel to its traditional retail channels, Maison RMI developed Maison Online, the official e-commerce platform (website and app) designed to make shopping easier for consumers.
Maison Online offers:
- Flexible payment methods (Visa, Mastercard, e-wallets, COD).
- 4-Hour Express Delivery – Maison Now in Hanoi and Ho Chi Minh City.
- 1-year warranty policy, loyalty programs, and a professional consulting team.
With over two decades of development, Maison RMI is now an icon of the fashion distribution industry in Vietnam—combining global expertise with a deep understanding of local culture, successfully bringing the essence of world fashion closer to the Vietnamese people.
Partner with Maison RMI
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Looking Beyond Maison: A Wider View of the Industry
Alongside Maison, the Vietnamese market also witnesses the emergence of various other fashion distribution companies. Each of these entities brings a distinct identity and strategy, contributing to a more complete and comprehensive authentic fashion landscape.
III. ACFC (Au Chau Fashion and Cosmetics Company)
Established in 2009, ACFC (a member of the Imex Pan Pacific Group – IPPG) quickly became one of the largest partners for international brands in Vietnam. With a portfolio that includes global powerhouses like Nike, GAP, Tommy Hilfiger, Calvin Klein, Levi’s, and Banana Republic, ACFC operates primarily in the mid-to-premium segment, targeting dynamic, youthful customers.
* Reference: About ACFC. (Accessed on November 7, 2025). ACFC. https://www.acfc.com.vn/about-us
ACFC’s strength lies in its extensive store network spanning major shopping centers nationwide and its capability to strictly maintain the global identity standards for each brand it represents.
Within the industry landscape, Maison RMI and ACFC are both prominent players shaping the imported fashion market. While each maintains its own distinct identity and strategy, together they play a key role in shaping Vietnam’s imported fashion market.
IV. DAFC (Duy Anh Fashion & Cosmetics)
DAFC is a familiar name in the luxury fashion segment. Also part of the IPPG ecosystem, DAFC serves as the official partner for a roster of prestigious brands, including Versace, Cartier, Rolex, Salvatore Ferragamo, Givenchy, and others.
* Reference: About DAFC. (Accessed on November 7, 2025). DAFC. https://www.dafc.com.vn/en/about/
Beyond simply importing high-end labels to Vietnam, DAFC heavily invests in its network of flagship stores and premium customer service, ensuring an experience commensurate with international luxury standards.
If Maison RMI represents the multi-brand and lifestyle trend, DAFC is a representative of sophistication and heritage within Vietnam’s luxury goods distribution sector.
V. Tam Sơn Group
A subsidiary of Openasia Group, Tam Son is one of Vietnam’s premier distributors of ultra-luxury fashion and lifestyle goods, representing brands such as Hermès, Kenzo, Boss, Bottega Veneta, Patek Philippe, Chopard, and many other haute couture names.
* Reference: About Tam Son. (Accessed on November 7, 2025). Tam Son International. https://en.tamsonvn.com/about-us/
Established in 2005, Tam Son follows a philosophy of “curated luxury”—delivering the refined values of French culture to Vietnamese customers through boutique services, personalized experiences, and world-class retail spaces.
With a network of stores located in prestigious locations like Union Square, Trang Tien Plaza, and Lotte Mall West Lake (Tay Ho), Tam Son is currently a prominent counterweight in the ultra-luxury segment, helping to define the standards for high-end designer shopping in Vietnam.
VI. An Phước Group and TNG
Representing a unique distribution model, An Phuoc – Pierre Cardin and TNG are two typical examples of the uniquely “manufacturing-distribution” model.
- An Phuoc holds the exclusive distribution rights for Pierre Cardin in Vietnam, while simultaneously developing its extensive store network across the country.
- TNG both manufactures for international brands (such as Adidas, Decathlon) and expands its domestic fashion retail segment.
* Reference:
- Pierre Cardin – An Phước – Độc Quyền Phân Phối Chính Hãng. (Accessed on November 12, 2025). An Phước. https://anphuoc.com.vn/pierre-cardin
- About TNG. (Accessed on November 12, 2025). TNG. https://tng.vn/gioi-thieu
The presence of these enterprises demonstrates that the local fashion distribution sector is becoming more proactive, deeply engaging in the global supply chain rather than solely relying on simple importation.
VII. Conclusion – The Future of Vietnam’s Authentic Fashion Distribution Industry
From the first stores carrying international brands to an extensive distribution network across the country, Vietnam has entered a new era of authentic fashion. Fashion distribution companies are not just importing products; they are shaping the experience, style, and consumer standards of an entire generation.
The presence of conglomerates like Maison Retail Management International (Maison RMI), ACFC, DAFC, and Tam Son has contributed to the market’s professionalization, bringing operating standards in Vietnam closer to major fashion hubs in the region.
Within this rapidly expanding landscape, Maison RMI maintains its role: connecting over 70 global brands, developing a multi-channel distribution ecosystem, and spreading the spirit of modern fashion to Vietnamese consumers.
As Vietnamese people increasingly prioritize genuine value, authentic experience, and real brands, authentic distribution will continue to be the foundation of trust and the driving force for the sustainable development of the Vietnamese fashion industry.