MAISON
STORYFounded in 2002, Maison Retail Management International (Maison) is a leading fashion and lifestyle retail group in Vietnam. In 2023, Maison expanded its operations into Cambodia. Maison brings together an international fashion and lifestyle brand portfolio across its stores and online channels in Vietnam and Cambodia.
We are committed to bringing new and hot trends to town for our loyal fashion lovers to drown in an endless sense of style.
Maison both spreads the luxurious-wearing culture as well as delivers a value driven, customer focused and responsible fashion base in our continued effort to make Vietnam a trendier place for all fashionistas.
Founded in 2002; expanded into Cambodia in 2023
Maison was founded in 2002 and expanded into Cambodia in 2023, bringing its retail experience into a second market.
The people behind Maison
Meet our team
Maison’s management team has experience building and growing brands in Vietnam. Our team includes more than 1,600 collaborators across 2 countries, 3 offices, 3 distribution centers and over 200 retail stores.
Mai Son
Founder & Chairwoman
Mai Son has always been driven to start her own business with a passionate interest to overcome the challenge of bringing the World’s fashion to Vietnamese women. Since Maison was founded in 2002, Mai Son has been widely known as one of the pioneers of international fashion in Vietnam. Maison Retail Management International brings together an international fashion and lifestyle brand portfolio across its stores and online channels in Vietnam and Cambodia.
Nhue Pham
Vice CEO
Nhue began her career as an accountant at Van Long Company in 1998 and completed the Professional Accounting Bachelor's program at National Economics University. She joined Maison in 2006 and oversees its Hanoi operations. She also develops and implements operational strategies, leads store expansion, and oversees procurement and store performance.
James Miles-Lambert
Executive Chairman
James oversees the company's growth strategy, including legal, risk management, business development, M&A and brand growth. He has founded and grown several companies in Southeast Asia, including Hello Health Group, which operates in 9 markets and has more than 37 million unique monthly users. He holds a master's degree in International Relations and Affairs from the University of Nottingham.
Thu Huynh
Vice President Commercial
Thu Huynh joined Maison RMI in 2015. As Vice President Commercial, she helps develop and carry out the company’s commercial strategy. Her experience includes retail, building business relationships and growing revenue.
Pierre-Antoine Brun
Chief Operating Officer
Pierre-Antoine graduated from ESSEC business school in France. He joined Lazada as a regional category manager in 2013, then became Vietnam Head of Buying and Deputy CCO two years later. He co-founded Leflair in 2015 and served as its COO for five years, building a team of more than 200 and operations in 4 countries. He joined Maison RMI in 2020 and oversees HR, Training, customer experience and service, CRM, e-commerce operations and logistics.
Khoa Vuong
Chief Financial Officer
Khoa has 15 years of experience in finance, accounting and auditing. He has held CFO and FD roles at Maison Group Corporation, Sabeco and Betrimex, and worked at PwC Vietnam for 10 years. Since 2023, he has served on the advisory boards of CIMA and AICPA in Southeast Asia and as an ambassador for CPA Australia in Vietnam. His experience covers VAS and IFRS, financial modelling, capital markets, M&A, restructuring and digitalisation. He holds a bachelor's degree from UEH HCMC, CPA Australia, and ACMA and CGMA designations from the UK.
Thomas Guillemaud
Chief Information Officer
Thomas has experience in IT leadership, digital strategy, infrastructure and security. He co-founded and grew several businesses, including IT Consultis, a digital transformation agency. He has managed multicultural teams and implemented solutions across industries.
What guides us
Our values
Our values guide how we work with colleagues, customers and partners.
Integrity
Maison encourages direct, open communication and listens to everyone’s views.
High quality
Maison sets high standards for product quality and customer service. We aim to give employees a supportive place to do their work.
Diversity
Maison respects diversity and listens to employees’ ideas. We support opportunities for career and personal development.
A partnership with Maison
Why us?
“We know Vietnam’s fashion market and have experience launching brands here.”
Brand portfolio
Maison distributes international fashion brands in Vietnam, from mass-market to luxury.
Financial position
Maison is profitable and holds distribution rights for a portfolio of international fashion brands. We work with partners to grow our business and enter new markets.
Knowledge of Vietnam
Maison understands customers and the market in Vietnam. We help brands reach local customers while respecting our partners’ global strategies.
Partnership
If you want to bring high-end fashion and new trends to Vietnam, contact Maison.
Grow with Maison
Looking for a partnership?
Does your local or international fashion brand want to enter Vietnam or Southeast Asia?