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LUSH Attracts Thousands Of Customers On The First Store Opening Day In Vietnam

June 7, 2023

The opening event of the first LUSH store in Vietnam took place on the B1 floor of Vincom Dong Khoi, 72 Le Thanh Ton, District 1, Ho Chi Minh City, with the successful participation of more than 3,000 customers and the most famous KOLs in the beauty and cosmetics industry.

The shopping atmosphere at Vincom Dong Khoi from June 2nd to June 6th, 2023, was more vibrant with vivid colors and sweet scents of LUSH – a handmade cosmetics brand from the UK.

The shelves display the famous bath bombs from LUSH in various vivid colors.

Customers are eager to experience LUSH’s unique products that are handcrafted using fresh, non-toxic, and non-animal-tested ingredients such as bath bombs – effervescent bath tablets, haircare – hair care, skincare – face care, body – body care, fragrance – perfume and the NAKED line of products without outer packaging.

The shelves display LUSH’s perfumes attracting many customers.

The most prominent in the center of the store is the ‘Fresh Table’ – LUSH’s famous display table with fresh face masks smelling like world-famous desserts. Specifically, over the weekend from June 3rd to June 6th, 2023, at this Fresh Table, customers can also participate in a DIY workshop with Japanese Compounder – Mr. Tsuyoshi Shiokawa to experience making bath bombs from fresh ingredients.

The most prominent in the center of the store is Fresh Table – the famous display table of LUSH.

The atmosphere at LUSH was warmed up by a cozy opening party with the presence of many distinguished guests, media reporters, and KOLs such as Diep Le, Call Me Duy, Nicky Khanh Ngoc, Misoa, etc. At the event, LUSH representatives Mr. Steve Brackstone – Senior Manager, and Ms. Gloria Pavía Lamas – Communications Manager for Europe shared with the guests more about the vision and responsibilities of LUSH.

Misoa, Diep Le, Call Me Duy, and Nguyen Newin at the event.

Giang Oi, Thuy Duong and Vu Dino at the event.

Mr. Steve Brackstone has shared the reason why LUSH was no longer active on social media platforms such as Facebook, Tiktok, and Instagram: “On Black Friday 2021, LUSH decided to quit Meta and TikTok because we believe that it is not a safe place, and we do not want to ignore the serious effects of social media on people. These foundations are against all values that LUSH stands for, which are peace, self-love, kindness, and goodness towards self and others. This encourages us to move away from these channels and innovate to find ways to connect with our customers to create meaningful experiences that drive goodness.”

One of LUSH’s breakthrough innovations is the NAKED product line with no packaging. Steve Brackstone proudly shared: “We are leading the way by inventing breakthrough solid-state products that eliminate the use of packaging. Our solid product saves millions of plastic bottles from being produced, transported, and consumed every year. One LUSH shampoo bar is equivalent to three medium-sized plastic bottles. Since 2005, we have sold over 60 million shampoo bars, saving 180 million plastic bottles from being produced.”

Also, at the event, CEO Mai Son shared:

“I am very happy to be trusted and to have been given exclusive distribution rights of LUSH – a famous UK fresh handmade cosmetic brand in Vietnam. My journey with LUSH actually began with my daughter who is studying overseas in London. Since then, I’ve been a loyal fan.

I fell in love with the concept and products because they are very beneficial for the skin, made from the day-to-day freshest ingredients. I love that their fragrances are extracted from flower & fruit flavors. The color of products are also very eye-catching, bringing joy with every use.

I like LUSH skincare for the face and body, especially hair care products. LUSH shampoo helps me reduce hair loss by 90% which makes me very satisfied. My family uses LUSH every day. My friends are also very fond of LUSH. Every time we travel abroad, we buy a lot of LUSH to use gradually for a whole week. This makes me cherish the opportunity to bring the LUSH brand to be distributed in Vietnam, not only for myself or my whole family to use daily, but so that more Vietnamese people can have the chance to use good skincare products like LUSH.

Thank you to all of you for coming and celebrating our LUSH launch today. I hope you will accompany and experience the best products from LUSH with us in the near future.”

One of LUSH’s breakthrough innovations is the NAKED product line with no packaging.

To continue the success of the first store opening event and welcome more customers in Vietnam, LUSH will open a second store at LOTTE Ho Tay in July 2023.

LUSH is a cosmetics brand originating from the UK, famous as a manufacturer and distributor of fresh, handcrafted beauty products with more than 900 stores and e-commerce sites in 51 countries worldwide.

LUSH, established in 1955, is the creator of the famous bath bomb – effervescent bath tablets. The brand now has over 300 skin, body, and hair care products with fresh, balanced formulas.

With LUSH, 66% of products are sold without packaging, 100% of products are vegetarian and 95% are vegan. This is one of the brand’s efforts to reduce packaging waste that is harmful to the environment.

LUSH stopped working on social networking platforms from Metaverse and Tiktok in 2021. The brand has participated in many campaigns and regularly cooperates with social activist groups to fight for human and animal rights, as well as the environment. LUSH uses its store as a launch pad for the voices of those who are often ignored by society. In addition to supporting local campaigns through non-profit organizations, around the world, LUSH also awards 2 cash prizes for research into developing non-animal experimental measures (Lush Prize) and other research projects. project to help regenerate our planet and society (Spring Prize).

Detailed information is at: http://lushvietnam.com/