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Launched in 2002, Maison Retail Management International (Maison) quickly became one of the largest fashion distributors in Vietnam. Maison has a strong history of introducing the most high-end and luxurious International fashion brands to Vietnam. Following the success of our very first store, Maison is now the home to more than 18 worldwide recognized brands with more to come in 2022. We are committed to bringing new and hot trends to town for our loyal fashion lovers to drown in an endless sense of style.

Maison both spreads the luxurious-wearing culture as well as delivers a value driven, customer focused and responsible fashion base in our continued effort to make Vietnam a trendier place for all fashionistas.

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We Have Been Pioneering The Vietnam Market For 20 Years

Maison was established 20 years ago and we have many proud moments in our history that we are pleased to share with you.

Meet Our Team

Underlying our strong portfolio of international fashion brands are inspirational people who have a great passion and vision for the retail market. Maison’s key management team has rich industry experience and an unparalleled track record in building, scaling, and sustaining successful brands in Vietnam. The team is rich of 1,000+ collaborators, across 2 offices, 3 distribution centers, and over 120 retail stores.

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Mai Son

Founder & Chairwoman

Mai Son has always been driven to start her own business with a passionate interest to overcome the challenge of bringing the World’s fashion to Vietnamese women. After nearly 16 years, Mai Son is widely known as one of the pioneers of international fashion in Vietnam. Maison Retail Management International is now a proud partner for more than 18 popular fashion brands in Vietnam including Coach, Dsquared2, Charles & Keith…

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Nhue Pham

Vice CEO

Nhue began her career as an accountant at Van Long Company in 1998, after completing the Professional Accounting Bachelor’s program at National Economics University. Nhue joined Maison in 2006 and oversees the group’s Hanoi operations. In addition, she is responsible for heading the development and implementation of operational strategies and execution of store expansion. At the group level, Nhue is responsible for procurement and overall store performance.

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James Miles-Lambert

Executive Chairman

As Executive Chairman, James manages the company’s overall growth strategy including legal, risk management, business development, M&A and brand growth. His wealth of knowledge and experience includes having founded and scaled multiple high growth companies across Southeast Asia including Hello Health Group which now boasts 9 markets and over 37 million unique monthly users. He holds a Masters Degree in International Relations and Affairs from the University of Nottingham.

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Pierre-Antoine Brun

Chief Operating Officer

Pierre-Antoine graduated from ESSEC business school in France and joined Lazada in Vietnam in 2013 as a regional Category manager. He then went on to become Deputy CCO 2 years later, before co-founding Leflair together with Loic Gautier in 2015. Pierre-Antoine was COO at Leflair for the following 5 years and joined Mai Son in 2020 and directly oversees E-commerce operations, fulfillment, logistics, customer service, IT, and BI.

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Erik Davis​

Chief Marketing Officer

Erik has over 10 years of experience in corporate leadership and entrepreneurship in Vietnam. Prior to Maison RMI, he was a Vice President at CMG.ASIA for 5 years, which successfully exited part of its portfolio of businesses for over $200 million USD in 2019. He also co-founded TopClass in 2019. Forbes called it the “MasterClass of Southeast Asia.” Erik has been featured in a Business Success Case study by Facebook’s (Meta) APAC HQ and holds a Certificate in Digital Marketing Strategy from Harvard University.


We dedicate ourselves to the fashion industry by putting our spirit and passion for fashion into everything we do under our core values.. We believe that by consistently putting our values in practice we will create long-term benefits for our team, customers, partners and the fashion world we serve.

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Maison encourages open and direct communication where everyone’s opinion is listened to in an open-minded manner.

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High Quality

Maison sets high expectations for product quality and customer satisfaction. We create a brilliant working environment to consistently meet our goals.

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At Maison we respect diversity and people’s ideas. We work hard to ensure that there are always opportunities for all of our team in both their career and self- development. We believe that our human resources are a core asset to strengthen our business and sustain our growth.

Why Us?

“We provide our partners with an extensive knowledge of the Vietnamese Fashion industry. Our experience in launching new brands will save you time and money when expanding into the global market.”

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Strong Brand Awareness

The Maison brand name is widely recognized as the leading high-end International fashion retailer in Vietnam. We distribute numerous brands, both mass-market and luxurious to consistently meet the ever growing demands of Vietnam’s dynamic fashion industry.

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Strong Financial Foundation

Maison is a profitable company that owns the distribution rights for a wide portfolio of well-known International fashion brands. We are always in search of key partners to help us grow financially and geographically.

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Local Culture Guru

Maison has a clear and thorough understanding of Vietnam’s customers and markets, which is a prerequisite for investment success. Maison works diligently in making each brand a “wow” in town whilst working together with all of our partners’ global strategies.

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If you are eager to spread the high-end fashion spirit and to share the latest trends to make Vietnam a more gorgeous destination on the world fashion map, you are looking for Maison.



Are you a local or international fashion brand looking to join our portfolio in Vietnam or South East Asia’s?