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The new beauty trend spotted at AW 17 Fashion Week

Pack away your contouring kit, there’s a new beauty trend in town that’s all about drawing outside the lines. For the AW17 shows, beauty artists went for a smudged-on-purpose beauty look – for eyes, lips and blush.

Marques Almeida chose a subtle coral eye blended into the brow bone and under the eye as their AW17 beauty look. We’re recreating the look with our Smoke Stick in Trickster.

Osman reinvented the classic smokey eye with a unruled alternative.

Feeling daring? Opt for Preen by Thornton Bregazzi’s hi-gloss red lip smeared over the lip line.

Mary Katrantzou focused on a pastel blue eye for her AW17 beauty look of choice.

Lips were stained in a terracotta red for our very own Topshop Unique show, with our lip kit in Crazy Beautiful (coming this March!)

Ashley Williams’ smokey eye is the perfect daytime look with a grunge edge. Apply a little more eyeliner and mascara to transition your look to night time.