Weekend Max Mara is born as the “life-style” line of the Max Mara Group, and it’s targeted to the Max Mara woman who likes to dress in an informal and casual way, but always chic at the same time, even in her free time. ATTITUDE “chic & free” are the key words that best represent Weekend Max Mara’s spirit and identity.
The Weekend Max Mara’s women is always on-the-go, and has a very defined personal style: casual, informal and functional, without giving up on more sophisticated and feminine accents on boyish-inspired garments. Each season, a special Capsule Collection is created: it is composed by pieces inspired by the Fashion Weeks’ main new trends and street style. Its aim is to refresh and widen the products offer in store, in addition to Weekend Max Mara’s main collection.
