Weekend Max Mara is a brand under the Max Mara Group, launched in 1984 for women who love refined simplicity in their everyday wardrobe while maintaining a polished, elegant presence. The brand’s essence is captured by two defining words: “Luxury and Freedom.”

Women of Weekend Max Mara are constantly on the move and possess a strong sense of personal style. Practical yet sophisticated, they appreciate subtle feminine details woven into each design. Every season, the brand introduces a special Capsule Collection inspired by street style, contemporary culture and fresh runway trends—bringing a modern twist to its timeless, heritage-driven aesthetic.