Founded in 1948 by Rudolf Dassler, PUMA is a global sports brand headquartered in Herzogenaurach, Germany. Known for its relentless focus on speed, performance, and innovation, PUMA designs and develops footwear, apparel, and accessories for athletes and style-driven consumers worldwide.

For more than 65 years, PUMA has created cutting-edge products for some of the world’s fastest athletes. The brand delivers high-performance and sport-inspired lifestyle collections across Football, Running & Training, Golf, and Motorsports. Through collaborations with influential designers such as STAPLE, STAMPD, and TRAPSTAR, PUMA continues to push the boundaries of modern sports design.

The PUMA Group includes the brands PUMA and COBRA Golf, as well as the subsidiary Dobotex. With distribution in over 120 countries and more than 13,000 employees, PUMA remains one of the world’s most iconic and influential sportswear companies.