New Balance is an American fashion and sportswear brand, founded in 1906 by William J. Riley. The brand’s creative inspiration comes from balance and comfort in every move by supporting the shortcomings of each person’s foot. Not only for sports players, New Balance is also the perfect blend of function and fashion, suitable for many different styles. New Balance’s designs have a sporty street look with a unique color palette, the characteristic NB logo, and focus on absolute smoothness when moving. Thanks to that, New Balance has become a popular cultural icon with extensive coverage in the international fashion industry.