MLB Korea redefines sports fashion by transforming the heritage of Major League Baseball into a bold lifestyle brand. After securing the official MLB license, F&F opened the first MLB Korea store in 1997. Since then, the brand has grown into a powerhouse with over 250 stores in Korea and 14 across Asia, pioneering a new category where sport, street culture, and fashion intersect.

As the first brand to reinterpret MLB as a lifestyle icon, MLB Korea set the standard that many global sports leagues now try to emulate. Its identity is rooted in a dynamic mix of sport aesthetics, streetwear influences, and contemporary culture — a combination reflected in every store and product design.

MLB Korea offers an extensive collection for men, women, and kids, blending function with style. Each piece is crafted to capture the energy of street culture while delivering everyday utility, showcasing how elevated and versatile sports-inspired fashion can be.

The brand’s influence extends far beyond retail: through MLB CREW, a roster of top-tier social media creators, MLB Korea shapes cultural conversations and drives massive digital engagement. Their authentic, real-life storytelling sparks viral waves across online communities, strengthening MLB Korea’s position as a lifestyle leader.