F&F has acquired the official license of Major League Baseball and opened the first MLB KOREA store in 1997. Today, we are operating 250 stores in Korea and 14 stores in Asia. MLB KOREA is the first business model who launched MLB as a life style fashion brand. Other sports leagues and companies are benchmarking our achievement. MLB KOREA takes its inspiration from a mixture of sports, street fashion, and culture. We attempt to incorporate these elements into our store design.

We offer a comprehensive collection of apparel and accessories for men, women and kids. Our product is a combination of utility and fashion. We optimize style, function, and quality to show how stylish sports apparel could be. We appoint top social media influencers as MLB CREW. They release strong real-life messages. These messages trigger an avalanche of sharing across the internet.