Dean and Dan Caten began their fashion journey in New York City in 1984. Eight years later, the Canadian twin brothers moved to Italy to build a fashion label of their own—one that carried their identity and creative vision.

In 1995, after collaborating with several renowned Italian fashion houses, the brothers launched their first DSQUARED2 collection. The debut immediately captured international attention, celebrated for its fusion of Canadian attitude and refined Italian tailoring—a combination that would become the brand’s signature.

DSQUARED2 collections express a seamless play of contrasts: sporty energy paired with sensual glamour, casual comfort with bold luxury, masculine strength with feminine elegance. Together, they form a new vision of contemporary sophistication.

With an inventive blend of fashion, music, art and sport, DSQUARED2 has become a favorite of global icons such as Madonna, Lenny Kravitz, Justin Timberlake, Ricky Martin, Nelly Furtado, Simon Webbe and even the Juventus football club.

Dean and Dan divide their creative time between Milan and London, while all DSQUARED2 collections are proudly produced in Italy. The brand’s motto captures its essence: “Born in Canada, Made in Italy, Living in London.”