Dean and Dan Caten started their path in fashion in New York City in 1984. Eight years later, the Canadian duo moved to Italy with their sights set on creating their brand.

After collaborating with some of Italy’s most celebrated fashion houses, in 1995 the designers presented their first collection under the label DSQUARED2, which captured the attention of journalists and buyers from around the world. DSQUARED2’s philosophy is an edgy mix of Canadian iconography, refined Italian tailoring and playful sensuality.

The collections are a seamless melding of contrasts: sporty and glamorous, laidback and extravagant, masculine and feminine, creating a distinctive concept of alternative luxury. DSQUARED2 has the gift of creatively combining fashion with music, art and sports. This is the favorite brand of famous celebrities such as Madonna, Lenny Kravitz, Justin Timberlake, Ricky Martin, Nelly Furtado, Simon Webbe and Juventus football club,…

Dean and Dan Caten divide their lives between Milan and London, and the DSQUARED2 collections are produced in Italy, giving rise to the brand’s motto of “Born in Canada, Living in London, Made in Italy”.