Once again, we shall be overwhelmed by marvelous designs from the world famous Italian fashion brand.
Weekend Max Mara has teamed up with American artist Richard Saja for their latest Signature Collection, a project inspired by the legendary Royal Ascot races, offering a collection of embroidered pieces entitled Trophy Day. Both a much anticipated equestrian sporting event and a yearly parade of the best and brightest in formal daywear, Royal Ascot is an exemplary occasion for Weekend Max Mara and Saja’s collaboration.
Richard Saja is known for his meticulous embroideries of historical textiles. Having exhibited internationally with expositions in New York, Paris, London, Berlin and the National Museum of Embroidery in South Korea, Saja artfully transforms classic toile de jouy textiles — fabric printed with typically domestic tableaus, hailing from 17th century France — into irreverent and bizarre scenes, which he describes as ‘interferences’.
For this Signature Collection, Saja has utilized his masterful embroidery techniques to embellish and elevate silk and cotton toile de jouy textiles for Weekend Max Mara. Rigorously adhering to Royal Ascot’s dress code, the collection features a number of pieces designed to be worn on the day. Each piece will be rendered in a unique color way were embroideries are positioned differently on each piece. His irreverent takes on the classic textile focus on colorful embellishments of 17th century-style horses and riders.
The collection features ten pieces with a color palette that includes hues of dark to light blue, ivory to white, and orange: a thigh-length overcoat of silk organdy; a cotton piquet blouse with voluminous sleeve detailing; cropped cotton trousers with a slight kick-flare; a cotton poplin shirt. Two sleeveless, knee-length dresses: one, made in cotton faille with a fifties silhouette; the other, a low back A line shape made from cotton satin. Also featured is a clean-lined cropped silk organdy bolero without added embroidery. Weekend Max Mara’s iconic Pasticcino bag and a pair of slippers also enriched by colorful embroideries complete the offer.
This collection will be launched in mid-May at Royal Ascot’s historic Style Guide Supporter, Fenwick London, in their Bond Street location and will feature an exclusive window display. After this launch the collection will be available on all Weekend Max Mara stores and on weekendmaxmara.com.
Keep updated with Max Mara at:
Website: www.maisonjsc.com
Facebook: www.facebook.com/maisonjsc
Instagram: www.instagram.com/maison.fashiongroup