Minimal in shilhoutte and neutral soft colors tone are keys lead to the new exquisite luxury look of Max Mara latest collection that attract any Italian fashion-lovers.
As usual, Max Mara knows how to arouse its believers whenever launching new collection with utmost sense of beauty. This special leisure capsule of the brand gets inspiration of the most two signatures of the northern-europe, which are kaamos and minimal decorative style.

Polar night in Finland has an evocative, magical name: Kaamos. This is the time during which the absence of the sun creates a special Nordic light made up of deep blue, shades of grey and powder pink, which reflects on the bright white of the snow. The furnishings and interiors of the North show us how raw materials and colors are able to turn natural phenomena into timeless objects, in which shape is inextricably linked with function.


The Max Mara Leisure F/W 2018 collection takes its inspiration from these boreal atmospheres and Nordic interiors, shaping the contemporary desire for comfort, beauty and practical appeal.




This attitude is expressed in clothes with a simple, feminine design, whose main function is to dress up leisure time, following a relaxed pace with the power to make us look and feel good.





You’ll find jumpsuits in pure cashmere and cozy wool, sweaters in alpaca, satin slip dresses, jersey dresses, terry skirts, chenille trousers…all timeless pieces in light fabrics with a soft touch, ready to create new balances, subtle designs, skillful details, invisible seams and textures of different weights and colors that can be matched and combined.




The collection teams materials and overlaps colors such as ice white, greys, blues, mink, acid green, warmer shades like camel, tan and burgundy, as well as powder pink and total black, which alternate matt with glossy, bringing an extra touch of class.


The looks are completed with a collection of hosiery, created with top-quality natural materials and embellished with beautiful details and patterns.
Max Mara stores addresses:
25 – 27 Trang Tien, Hoan Kiem Dist., Hanoi. T: 02437100062.
Keep updated with Max Mara at:
Website: www.maisonjsc.com
Facebook: www.facebook.com/maisonjsc