When new fashion season comes, we again have chances to admire new high-class drops from Max Mara.
Many labels opt to make their resort show a destination — which generally means traveling to beautiful chateaus and the occasional graveyard in the south of France. However, Max Mara brought their show to their hometown of Reggio Emilia, Italy.
Reggio Emilia was the first headquarters for the brand. Max Mara’s Resort 2019 collection was inspired by the Collezione Maramotti, the private contemporary art collection of the brand’s founder, Achille Maramotti, and so the show was presented at an art gallery, Collezione Maramotti.
The minimal palette of white, black, and pops of lilac, peach, sea foam, and icy blue. The impeccably tailored coats stood out, a tribute to the Max Mara roots, as did the statement giant bags and feathered cuffs. As for the stuff that goes underneath the coats, sumptuous sweatshirts and flowy wide-leg pants rounded out the collection.
Max Mara stores addresses:
25 – 27 Trang Tien, Hoan Kiem Dist., Hanoi. T: 02437100062.
Keep updated with Max Mara at:
Website: www.maisonjsc.com
Facebook: www.facebook.com/maisonjsc