360-degree shoppable videos released by Charles & Keith allow customers to fully experience the store and purchase their favorite.
To enhance the online shopping experience of its customers, CHARLES & KEITH is introducing a series of 360-degree shoppable videos for its just-in-time Summer collection.
It is the first time that the brand is experimenting with such technology, allowing customers to immerse themselves in the interactive campaign, as well as to purchase the items that are being modelled.
Product of Summer 2018 Charles & Keith collection
Product of Summer 2018 Charles & Keith collection
Product of Summer 2018 Charles & Keith collection
The campaign is skilfully captured by Shawn Paul Tan, a fashion photographer and filmmaker who works in London and Singapore. Known for his experimental multimedia approach, Shawn has collaborated with publications such as Dazed & Confused, ELLE and Wonderland magazine.
Product of Summer 2018 Charles & Keith collection
Product of Summer 2018 Charles & Keith collection
Product of Summer 2018 Charles & Keith collection
Titled ‘The State of Limbo’, the concept behind the campaign explores exactly what the title suggests. To be in limbo is to be in a state of oblivion, to be caught in the middle of the real and the virtual, the tangible and the intangible. The stark contrast between these two worlds is reflected in the collection.
Product of Summer 2018 Charles & Keith collection
Product of Summer 2018 Charles & Keith collection
Product of Summer 2018 Charles & Keith collection
Product of Summer 2018 Charles & Keith collection
From the clash of graphics to the juxposition of colours, the sense of incongruality in this trendy range of kitten heels, mules and top handle bags will add an exciting visual element to any outfit.
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