A vibrant fusion of eclectic references defines the new everyday chic.
Milan, November 1st – This season MAX&Co. draws inspiration from the balance of opposites: the boyish and the feminine, bohemian and utilitarian, painterly prints clashing with graphic stripes. Throughout, relaxed, upbeat ease unites the collection, imagined for everyday wear.
S/S18’s ease is reflected in its soft volumes, languid silhouettes and sweeping proportions. Trousers are wide or slouchy, sleeves full and outerwear oversized. Layering is the key to elevating everyday pieces and giving them an unexpected spin: thick sweaters are paired with silky printed skirts, a jumpsuit is worn over a buttoned up shirt, cold shoulder knits are thrown on over pretty dresses and languid outerwear worn with everything.
This season’s soft utility, which hints at the clean lines of ‘70s American sportswear, is loosened up with rock ‘n’ roll boho accents. Peasant blouses are tucked into high waisted jeans and split-front knits are worn over a floral top. Vibrant pops of red lend a new vigour to denim, while a khaki jacket and cargo pants give pretty florals an unexpected toughness.
Also at play is a preppier approach to getting dressed, which takes its cue from classic college clothes. Retro silhouettes are given a modern attitude, loosened up with jolts of jade and sporty touches. A varsity style sweatshirt with bold stripes is draped on top of a neat blazer, and a prim pea coat is enlivened in sky blue. With both ’40s and ’70s elements, prints echo the eclectic mood of our times: stripes and florals are best worn together for a contemporary look.
A modern, more relaxed approach to eveningwear is encouraged. Languid cuts, luxe fabrics and understated, feminine detailing – think bows and frills – have 9-9 appeal. Sparkly materials, embellishment and ruffles feature on strong, modest silhouettes like high-neck blouses and knee-length dresses.
Key pieces to know include the swingy, long-sleeved mini dress, the evening jumpsuit and red accessories – which really pop against a strict monochrome palette. A playful spirit runs throughout the collection as seen in the tropical, deliberately boldly printed co-ords, surely this season’s most fashion forward way to wear pattern.
Knitwear also unveils a new fun side with tongue-in-cheek intarsia knits featuring cartoon dogs and quirky patterns. The slogan MAX IT UP, recurs throughout the collection, emblazoned on everything from sweatshirts, to scarves to playful socks. Think of it as your unapologetic, new season rallying cry!
The colour palette echoes the collection’s modern contrasts. Muted shades – moss, mustard and mud – are offset against more vivid hues like burgundy, fuchsia, banana yellow and spearmint. Similarly, delicate floral contrast with graphic, two-tone stripes.
Swarovski® returns for its third collaboration with the brand, and its most playful to date. Graphic silhouettes of cats and dogs, found on pendants, bracelets and earrings, form the whimsical centrepiece of the collection. The collection’s feel-good factor continues to other good-vibe pieces like heart earrings and necklaces with pendants that spell ‘love’ in crystals and colourful studs on cool elastic band bracelets and alcantara chokers.
Keep updated with MAX&Co. at:
Website: www.maisonjsc.com
Facebook: www.facebook.com/maisonjsc
Instagram: www.instagram.com/maison.fashiongroup
