HCM – Retail Operation Manager

Job description

  • 1. Sales

    • Implement assigned sales plans.

    • Effectively manage resources (both human and material) to ensure that the assigned stores meet the company’s sales targets.

    • Monitor and analyze revenue through daily, weekly, monthly, and yearly sales reports, adjusting sales and marketing strategies when necessary to improve business performance and increase sales.

    • Boost revenue by developing business strategies aligned with the company’s vision.

    • Set sales targets, promotional programs, and special incentive plans.

    • Oversee all distribution channels of the brand, including wholesale and retail sales.

    2. Product Management

    • Responsible for inventory management, product turnover, and preventing losses or theft in the assigned stores.

    • Implement measures to prevent and reduce theft, both external and internal.

    • Ensure that employees comply with all regulations regarding product display in stores, as well as proper storage and maintenance of goods according to the brand’s standards.

    • Review daily and weekly ranking lists.

    • Provide training for employees on seasonal fashion trends and product information.

    • Consolidate inventory data to optimize stock transfers between stores (if needed).

    • Oversee and monitor daily and weekly stock checks performed by employees.

    • Conduct purchasing analysis and propose additional stock orders.

    • Report on best-selling and slow-moving products to support future purchasing decisions.

    • Manage seasonal purchases at the brand’s showroom (if required).

    • Analyze purchasing trends across all stores before procurement trips.

    • Develop sales strategies based on profit and loss reports, analyzing product consumption rates to plan future orders.

    • Regularly collaborate with brand departments to obtain sales analysis reports for the Vietnam market.

    3. Employee Management

    Internal
    • Communicate the company’s culture to all brand employees.

    • Ensure compliance with company labor policies, sales regulations, and workplace procedures among sales staff.

    • Recruit, train, develop, manage, and supervise the performance of all direct subordinates.

    • Guide employees in properly coordinating with different departments.

    • Train employees on new products, effective sales techniques, visual merchandising, and customer service skills as per brand requirements.

    • Review and approve monthly attendance records before submitting them to the HR department.

    • Monitor individual daily sales performance and verify sales invoices to ensure fair commission distribution while preventing revenue manipulation among employees.

    • Address work performance or attitude issues of outsourced staff (e.g., security personnel) by directly informing their respective supervisors.

    • Ensure that all employees comply with company, brand, and building regulations.

    • Motivate and foster teamwork within the brand.

    • Educate employees on the importance of customer service.

    • Clearly communicate sales policies and operational procedures to store staff.

    • Work closely with regional brand managers to build and manage a strong sales team.

    • Allocate workforce efficiently to achieve planned results (marketing budget, employee incentives, etc.).

    • Collaborate with the HR department in recruitment, performance evaluation, rewards, discipline, and training programs.

    • Develop potential employees by mentoring them in managerial skills, sales reporting, and company policies.

    • Ensure that employee turnover remains below 20% per year.

    External
    • Ensure the best customer service across all stores.

    • Promptly address customer complaints and feedback.

    • Conduct direct marketing activities, such as customer calls and personalized store invitations.

    • Build and maintain a customer database and loyalty programs.

    4. Brand Image Management

    • Ensure stores are always clean, well-organized, and fully equipped with functional devices, maintaining brand-standard displays during operating hours. Laptops should not be placed on cashier counters.

    • Train employees on product display and update window displays every two weeks as per brand guidelines.

    • Regularly conduct market research and report findings to senior management.

    • Monitor product defects and coordinate with relevant departments to address issues within the allowed two-week timeframe.

    • Take full responsibility if the brand image fails to meet the required standards after multiple reminders from senior management or principals.

    5. Other Responsibilities

    • Develop policies, procedures, and workflows to optimize daily operations.

    • Complete all required brand reports, as well as weekly, monthly, quarterly, and annual reports, and submit them to the General Director within the specified deadlines.

    • Conduct market visits as required.

    • Report directly to the General Director/Brand Group Director.

    • Perform other duties as assigned by senior management.

Responsibilities

Required Experience Skills

  • Bachelor’s/Associate’s degree in Business Administration, Marketing, Economics, or a related field.
  • Over 3 years of experience in Brand Management/Product Management.
  • Experience in Retail/Fashion/Cosmetics/Luxury Business.
  • Strong skills in management, communication, organization, negotiation, and problem-solving.

Specific required experience

Perk/Benefits

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