HCM – Conversion Rate Optimization (CRO) Intern

1.Overview

We are looking for a CRO Intern with a strong curiosity about user behavior and data-driven decision making. This role focuses primarily on Conversion Rate Optimization (CRO), while also supporting digital marketing execution and social content creation to improve overall funnel performance. 

 2.Key Responsibilities

CRO (Conversion Rate Optimization) – Main Focus

• Analyze user behavior using tools (GA4, heatmaps, session recordings…) 

• Identify drop-off points across the funnel (landing page → add to cart → checkout) 

• Propose hypotheses and ideas to improve conversion rates 

• Support A/B testing (landing pages, UI/UX, messaging, offers…) 

• Work with product/design teams to implement optimization ideas 

• Monitor experiment performance and extract actionable insights 

• Build reports and dashboards to track conversion metrics 

 Digital Marketing Execution

• Assist in setting up and monitoring paid campaigns (Facebook Ads, Google Ads…) 

• Support campaign optimization (targeting, creatives, bidding…) 

• Track and analyze performance metrics (CPC, CTR, CPA, ROAS) 

• Ensure proper tracking setup (events, pixels, tagging…) 

• Provide insights from campaign data to improve conversion 

 Social Content (Content for Conversion)

• Support planning and producing social content (Facebook, TikTok, Instagram…) 

• Write captions, hooks, and short scripts with a focus on conversion 

• Collaborate with designers/video editors for content production 

• Analyze content performance (engagement, CTR, conversion) 

• Research trends and competitors to generate new content ideas