Taking inspiration from the unabashed curiosity and ingenuous imagination of children, the campaign tells the story of childhood playtime.
The CHARLES & KEITH LITTLE Collection takes cues from the Spring Summer 2017 collection, mimicking iconic selections from the season. Taking inspiration from the unabashed curiosity and ingenuous imagination of children, the campaign tells the story of childhood playtime. Their infinite imagination coupled with stories from the books they have read are materialised as they play pretend, where they are part of The Explorers Club. Set in an ordinary space with nothing more than a couch and a few props, the campaign sees the creative process of children cheekily become, a connotation that imagination and creativity are boundless.
Signature Penny loafers, drawstring backpacks and embroidery details are rolled out in mini-me designs. A bright palette with pops of colours are used, ranging from burnt orange, to pink and metallics.
Taking inspiration from ‘The Explorer’s Club’, the campaign explores the wild and innocent fascination of playing dress-up, as the little ones immerse themselves in the imaginative world of adventure and travel.
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