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The magic behind Max Mara’s 101801 icon coat

A short clip has revealed every each production step of the Italian world-famous coat. 

It takes a total of 168 minutes to put together all the magic components of the Max Mara’s 101801 coat. A timeless icon, this coat’s manufacturing is a skillful mix of tradition and technology, which translates in a sequence of 73 operations. From laser cutting to hand-sewn details, the 101801 coat embodies Max Mara’s motto for everlasting fashion.

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