The imaginary doodle world from childhood comes back to play for Pedro Fights Aids 2017 #DoodleOn, as we aim to raise funds to help children affected by HIV/AIDs to experience the best childhood possible – to Doodle On.
Doodling, unwittingly loved by children, unleashes their creativity and invokes childlike wonder. Unfortunately, when they are loomed with a disease that seems much bigger than them, innocent playtime fades into the background, along with the magic of being a child. Burdens of the sickness and attached social stigma overtakes.
From 28th November 2017 onwards, Pedro will be selling a limited edition sneaker capsule for this initiative. With doodling as our main inspiration, each pair of sneakers is illustrated with doodles to encourage adults to revisit their childhood; via doodles and to bring the message across that these children might miss the magic of innocence due to this affliction.
Help spread the word by posting an Instagram Story along with words of encouragement for them! Look out for the canvas to #DoodleOn for this cause on our Instagram Story on 1st December 2017!
