Act as day-to-day point of contact for Maison’s external Local SEO vendor: brief agreed tasks, follow up on listing updates and optimization actions, and drive each item to closure.
Validate completed vendor work against the original request and report gaps, errors, or inconsistencies to the SEO team.
Track vendor task status, deadlines, and pending actions; chase overdue items proactively and escalate blockers to the SEO team.
Gather required store and business information from internal teams to unblock vendor tasks, and communicate with the vendor and external partners in English.
Oversee Google Business Profile coverage and accuracy across 200+ locations in Vietnam and Cambodia, ensuring every store is live, verified, and correct.
Coordinate listing creation and updates for store openings, relocations, closures, and changes to trading information.
Review core profile data (name, address, phone, opening hours, categories, URLs, and photos) against the official store master list.
Identify listing issues such as duplicates, verification failures, ownership conflicts, and suspensions, and route them to the vendor for resolution.
Monitor Local SEO performance across Google Maps visibility, local keyword rankings, GeoGrid scans, and profile interactions; flag declining stores or keywords to the SEO team.
Maintain Local SEO tracking files for listings, keywords, rankings, open issues, and the store opening pipeline.
Prepare regular Local SEO reporting, summarizing performance changes, issues resolved, and improvement opportunities.
Partner with the AI & Digital Transformation team on store locator production and ongoing maintenance: supplying verified store data, validating location records, and keeping details consistent between Google Business Profile and the website locator.
Test store locator functionality after releases or data updates and report defects to the AI & Digital teams.
Secondary: support keyword research and on-page SEO for Maison Online and brand websites, including title tags, meta descriptions, headings, and internal linking.
Secondary: monitor organic search performance using Google Search Console and Google Analytics 4, and support competitor and SERP analysis.
Secondary: help identify basic SEO issues such as indexing problems, broken links, and duplicate metadata, and track implementation of agreed fixes.
Responsibilities
Required Experience Skills
Final-year university student or fresh graduate in Marketing, Digital Marketing, E-commerce, Business, Information Technology, or a related field.
Basic understanding of SEO or Digital Marketing fundamentals, with a strong interest in Google Search, Google Maps, Local SEO, and E-commerce. Prior SEO experience is a bonus, not a requirement.
Strong attention to detail: the role involves validating vendor work and checking listing accuracy across 200+ locations.
Comfortable working with Excel or Google Sheets to maintain structured tracking files.
Strong organizational and follow-up skills: the role depends on tracking open items, chasing pending actions, and working independently.
Strong English communication skills, both spoken and written, are a must, as the role manages daily written and verbal contact with Maison’s international Local SEO vendor and partners.
Good Vietnamese communication skills for coordination with internal store and operations teams.
Reliable, proactive, and willing to learn.
Preferred: any hands-on exposure to Google Business Profile, Google Search Console, Google Analytics 4, or SEO tools.
Preferred: previous internship or project experience in retail, e-commerce, digital marketing, or SEO.
