Conceive and develop efficient marketing plans for assigned brands
Prepare and coordinate with other team/departments to execute the marketing plan for assigned brands
Be responsible for all marketing activities and their KPIs. Managing a constant growth with higher KPIs through time
Actively co-managing all channels and make sure everything is well respected in terms of brand guidelines
Research and gather opportunities for marketing partnership and sponsorships
Measure and produce monthly, quarterly, yearly and ad hoc reports on KPIs and each campaign
Organize and monitor all advertising/communication campaigns, including but not limited to social media, PR, OOH, brand activations and events, and provide recommendations for the brands
Conduct market research and analysis to evaluate trends, brand awareness and competition ventures. Initiate and control surveys to assess customer requirements and dedication
Write copy for diverse marketing distributions (brochures, poster, press releases, website material, social post etc.)
Maintain relationships with event agencies, media vendors and influencers… to ensure collaboration in marketing activities
Collaborate with managers in preparing budgets and monitoring expenses
Actively participating in all marketing meetings to take part of the strategic decisions
Responsibilities
Required Experience Skills
University/ College degree in Fashion, Marketing, Communications or related field
Have passion for the luxury retail business
Fluent in English (speaking and writing) and Vietnamese
2 – 3 years experience in Marketing (experience in Retail/ Fashion/ Cosmetic/ Luxury Business is preferable).
Good skill of MS Office (Word, Excel and Power Point)
Good communication and interpersonal skills
Planner and thinker with a bias for action/execution
Analytical and lateral thinking abilities
Should have the personality to stand-up to take responsibilities.
