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NEW YORK, NY, AUGUST 30, 2018 – Coach today announced the release of a film starring Selena Gomez to celebrate the launch of the Coach x Selena Gomez collection, available in stores and online tomorrow.

Shot in New York City at Coach’s headquarters, the irreverent short shows Selena at work (literally) on her latest collection for Coach. Depicting the star as a regular Coach employee, Selena is seen happily enjoying mundane workplace culture—sitting at her desk, reading her emails (and watching the occasional YouTube clip) and stealing her coworker’s lunch from the staff kitchen. As her colleagues leave for the day, dutiful Selena claims she needs to work late—again. Once the office is empty, she runs wild and rocks out in the Coach design studio. What happens next captures the fun, rebellious and imaginative spirit of the collection, which includes retro-pastel hoodies, romantic slip dresses and leather goods printed with Selena’s personal motto: “Not perfect, Always me.”

For this playful campaign, Coach collaborated with director Bunny Kinney, stylist Kate Young, makeup artist Hung Vanngo and hair stylist Marissa Marino. 

“I had so much fun working on the film,” said Gomez. “And I’m thrilled to share the collection, which speaks to everything I love about Coach and also so perfectly represents who I am.”   

Coach is a global design house of modern luxury leather goods, apparel, footwear, fragrance, eyewear and a full range of lifestyle accessories.  Founded in 1941, Coach has a longstanding reputation built on quality craftsmanship and is defined by its confident New York style.  The brand approaches design with a modern vision, reimagining luxury for today with an authenticity and innovation that is uniquely Coach.  Coach products are available in approximately 55 countries through its network of directly operated stores, travel retail shops and sales to wholesale customers and independent third party distributors, as well as through

Coach is a Tapestry, Inc. brand.  Tapestry is publicly listed on the New York Stock Exchange under the ticker TPR.

Coach store address:
Unit 10, level 1, Saigon Centre, 65 Le Loi street, Dist.1, HCMC.
Tel: (84-28) 3821 0390 

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