LUSH is a UK-born cosmetics brand known worldwide for its fresh, handmade beauty products. With more than 900 stores and e-commerce sites in 51 countries, LUSH has built a global following since its founding. The brand is also the creator of the iconic bath bomb, invented in 1989, which remains one of its most beloved innovations.

Today, LUSH offers over 300 skin, body and hair care products made from fresh, balanced formulas. A strong commitment to ethical beauty defines the brand: 66% of LUSH products are sold packaging-free, 100% are vegetarian, and 95% are vegan, supporting efforts to reduce waste and protect the environment.

LUSH is also known for its bold activism. Since leaving major social platforms like Meta and TikTok in 2021, the brand has continued to champion human rights, animal protection and environmental justice. Store spaces often serve as platforms to amplify the voices of marginalized communities. Alongside supporting local campaigns, LUSH funds global initiatives such as the Lush Prize for non-animal testing research and the Spring Prize for projects focused on planetary and social regeneration.