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The Max Mara Coat, a timeless iconic.

The signature piece of the iconic Italian fashion house, it has been draped over the most chic of shoulders for 60 years.

Milan during 1950s, the provincial woman steps out – an embodiment of la dolce vita – dress in the most luxurious Max Mara cashmere overcoat. Understated and elegant, a copy of vogue tucked neatly under one arm; she is complete with an inherent air of Italian glamour. The Max Mara coat is an undisputed fashion icon – in the same sartorial canon as the Hermes Birkin.

Katie Holmes


Kim Kardashian


Kate Middleton chooses the elegant beige cashmere coat in during trips.

What makes it so special? ‘I believe identity is the key’, says Max Mara fashion director Laura Lusuardi. ‘It’s something that is hard to find and when you do, you have to hold it tight’. With its perfect lines and proportions, it is the company’s most imitated item, made all the more covetable by famous devotees from the original poster girls, Carla Bruni and Linda Evangelista, to Carine Roitfeld, Kate Middleton and Cate Blanchett.


Model Gigi Hadid


Scarlett Johansson in the legendary camel coat.

Jessica Alba

Whether it’s belted at the waist atop sleek city tailoring or artfully draped across the shoulders with a casual sweater and jeans, it is instantly recognizable – a true collectors’ item that transcends an decade and passing trend. In the words of Anne-Marie Beretta: ‘The coat is the first refuge’. Consequently, the final piece you will ever truly need in your wardrobe.

Max Mara Vietnam store address:
+ 25 – 27 Trang Tien street, Dist. Hoan Kiem, Hanoi.
+ Tel: (84-4) 3710 0062