Sportmax introduce the winter prelude

Just like the name itself, the pre-winter collection of the Italian brand has shown off all the dynamic beauty aspects through top fashion designs.  

The  dynamics  of  motion  is  at  the  heart  of  this  new  pre-collection  characterized  by geometric lines and technical – and yet luxurious – fabrics made with contrast stitching, where wide shapes and red and marine blue colors dominate the picture. 

Inspired by sportswear, the collection features has functional designs, push buttons, long and short parkas that turn into accessories and fanny packs worn as collars. The  design  of  the  garments  facilitates  movements  thanks  to  hinges  and  zippers  that make them easily changeable, foldable and capable of being worn as bandoliers.

Feel free and play with all the possibilities. The nylon covering both sides of the hooded sweatshirts give them wide volumes.  Jersey  leggings  can  be  worn  long  or  cuffed  thanks to a  strip  on  the  side.  Knitwear ballerinas re-shape the feet though elastic bands.  Extra-long trousers slim the silhouette.  The  nylon  parka  and  cashmere  cape  get  together  to create  a  new  piece  in  sky-blue  color.  The  mix  of  nylon  and  cashmere  fabrics  is  what creates  the  appearance  of  a  blouson  on  the  front  and  of  a  cape  on  the  back. Topstitched bands, on the other hand, turn the sport shirt into a dress.

 

Satin  jerseys,  elastic  bands  and  balanced  shapes  express  vitality  and  dynamism. Different kinds of plisse, instead, produce asymmetrical movements.  Shirts,  jerseys, kimono  sleeves  and  jackets  are  all  designed  to  give  maximum  comfort.  A style that is sharp like lightning.

Light  pervades  all  the  clothes:  in  the  bright-colored  bags  and  shoes,  on  the  strips  that join  the  different  materials  and  even  on  the  t-shirts  that  give  an  extra  tone  to  all  the pieces under which they are hidden.

 

Max Mara stores addresses:
25 – 27 Trang Tien, Hoan Kiem Dist., Hanoi. T: 02437100062. 

Keep updated with Max Mara at:
Website: www.maisonjsc.com
Facebook: www.facebook.com/maisonjsc

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