For Spring 2017, there’s a relaxed and cool-girl vibe running throughout MAX&Co.’s collection like never before thanks to an injection of California inspiration. Known for precise tailoring and a preppy aesthetic, a rock-n-roll spirit and fluid fabrics intermingle with the Milano brands’ staples to create more languid and lightweight silhouettes in order to capture the essence of the quintessential LA girl.
With a west coast attitude in mind, ease is at the core of the collection. Laid-back and versatile, pieces easily transition from day-to-night (cubicle to coastline). For example; a-line skirts, shirt-dresses, floor sweeping maxi skirts and raw-edged knits provide a luxurious-bohemian feel (perfect for the gypset customer) while pin-stripe suiting (featured in both jersey and linen fabrication), slouchy trousers and silk camisoles show off MAX&Co.’s version of the athleisure trend giving a little something for everyone to enjoy.
The color palette deemed ‘bright and breezy’ is meant to show off colors that appear to have been enriched by the California sun. Sky-blues, sunshine yellows, bright whites and bursts of metallics bring life to sand-colored neutrals and grey-slated basics while striking and bold prints (particularly a hothouse floral) take main stage on many of the more feminine-esque pieces for Spring.
Link Album: MAX&Co. – New Arrivals 2017
MAX&Co. stores addresses in Vietnam:
+ Level M, Vincom Dong Khoi, 72 Le Thanh Ton, Dist.1, Ho Chi Minh City.
+ Level 2, Saigon Centre, 65 Le Loi, Dist.1, Ho Chi Minh City.
+ Level 1, Vincom Ba Trieu, 191 Ba Trieu, Dist. Hai Ba Trung, Ha Noi.