Not only being famous for elegant clothes, Max Mara’s down jackets are also most loved for the last decade.
Max Mara The Cube concentrates on the research of innovation that has always characterized Max Mara Group, blending a cutting-edge spirit with the easy living approach of contemporary apparel to shape an innovative idea in terms not only of design but also of craftsmanship and technique.
Focused on the down jacket, the iconic project Max Mara The Cube is an integrated system of outerwear and accessories born in 2008. Exclusive fabrics created specifically for the project, individual components with outstanding characteristics, innovative design solutions; reversible and modular, with a range of accessories, Max Mara The Cube is luxurious, functional, practical and unique, with a clear, precise identity underlined by the unmistakable packaging: the famous “Cube”.
Max Mara The Cube is an original design item that has been included into the collections of the Staatliche Museen in Berlin and of the FIT in New York, where it has been displayed as a “cult object” within the ‘Fashion and Technology’ exhibition.
Max Mara The Cube, the perfect combination of creativity, industrialization and experimentation.
Max Mara stores addresses:
25 – 27 Trang Tien, Hoan Kiem Dist., Hanoi. T: 02437100062.
Keep updated with Max Mara at:
Website: www.maisonjsc.com
Facebook: www.facebook.com/maisonjsc