The luxurious Max Mara teddy bear coat is the must-have item that everyone wants to have in life.
Max Mara’s creative director Ian Griffiths spent a lot of time in the archive and rediscovered the rich ‘Teddy Bear’ coats that the brand made in the 80’s using plush long pile fabrics in noble fibres – originally developed in German mills for making high end childrens’ toys. He discovered that not only were those fabrics no longer made, but the mills had all closed down and much of the know-how had been lost.
The team worked with an Italian supplier to redevelop the technology to produce a unique faux fur of pure camel hair on a base of silk. The exuberant volume of the coat is a celebration of the fabric’s opulent extravagance.
“Every few years we feel the need to present a collection that is just about Max Mara, our brand values and our unique history.” Ian Griffiths
The Max Mara Teddy Bear Coat has been selected as the winner of the award “Best of the Best 2017” for Women’s Coat organized by Robb Report China of Trends Group.
Now a classic, the Teddy Bear coat is always available in the Max Mara stores in three colors: camel, black and red. For Fall-Winter 2018, Max Mara also released five new colors: pink, grey, leopard print, white and navy blue. There is also a short version of the Teddy Bear coat available in white and camel colors.
Everyone who sees it just wants to wrap themselves up in it, including Carine Roitfeld, Kim Kardashian, Izabel Goulart and Rita Ora to name a few.
Carine Roitfeld
Elsa Hosk
Izabel Goulart
Kim Kardashian
Rosie Huntington
Max Mara stores addresses:
25 – 27 Trang Tien, Hoan Kiem Dist., Hanoi. T: 02437100062.
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