When all sneaker-heads are still into other popular sneakers brands, the young Skechers has turning itself to a strong, leading sporty trend and has unexpectedly been recognized as one of the two famous brands in North American thanks to the 7 following factors.
Skechers is founded in 1992 in California, USA – a market where is full of fashion brands and target customer is considered to be top hard; as a result, the competitiveness of Skechers had become more harsh than ever before.
Back in the 90s, by recognizing there were no giants controlled men’s and women’s street shoes, Robert Grenberg (right) has launched Skechers with an ambition to champion the niche market in the State.
25 years after then, in 2017, Skechers marked its new milestone when becoming the second best loved in North America thanks to below constant values.
1. A variety of products
Skechers offers two different product divisions including performance shoes which are Skechers GOrun và Skechers GOwalk and lifestyle shoes which are Skechers Memory Foam, BOBS, Relaxed Fit.
Skechers GOrun Mojo is well-designed with 5GEN® cushion that provides shock absorption and maximize foot comfort. This is an incredibly responsive workout shoes.
Skechers GOrun and Skechers GOwalk are products for running, walking or exercising. Skechers collaborate with athletes to consistently elevate the performance and comfort found in footwear.
For those who love to exercise, Skechers Memory Foam is your true lover. Memory Foam technology is originally invented by Nasa, however thanks to its wide application that Skechers has applied in production. The padding foam is made of high elasticity stretch, providing maximum comfort.
Skechers BOBS is made from natural materials with different designs and drawings. Specifically, when each pair of BOBS are sold, Skechers will donate a pair to poor children at the same time.
Skechers also makes the Relaxed Fit collection of shoes, which are made to fit roomier in their medium widths.
Thus, whether it is lifestyle fashion or performance, Skechers owns a variety of style to maximize all function it serves. Besides, a unique line of apparel and accessories including watched, glasses and bags are also developed.
Demi Lovato in Skechers in daily life.
Skechers always by your side to everywhere you go.
2. Feel the beat with the store atmosphere
If you screen through some prestigious website about assessing the working environment of companies like Glassdoor of Indeed, it is easy to see Skechers is usually rated 4.5/5 – an ideal ratio of any companies. This result shows that once Skechers employees love their job, they will also spread the joy towards stores to bring out positive and bright style that make customers feel comfortable, therefore sales team shall gain more trust from them.
Skechers store in Saigon Centre, dist.1, HCMC has such a warm environment with raw bricks and woods as decoration.
Lively neon colors brings out a glamorous and sporty look for the store.
Meanwhile, Skechers store in Van Hanh Mall, dist.10, HCMC reveals a masculine style with clear decoration into divisions.
3. Long gone the stereotype that sneakers can only wear with sporty apparel
Not only help to maximize the performance and protect your foot, Skechers shoes are also fashionable enough to mix & match with any outfits.
These are such examples that we can wear Skechers with dress, skirt or blazer anytime.
According to a report of consumer satisfaction survey about shoes shopping in 2017, customers form 18- 55 years old prefer Skechers thanks to its diversity in product designs.
Zico of K-pop Block B boy band looks outstanding in DLT-A shoes of Skechers.
How can we resist such an adorable sweet look of Camila Cabello when she mix Skechers high-neck sneakers with creamy dress.
4. World-wide stores system
Not only in North America, Skechers also has such a wide stores system in more than 160 countries and territories, with more than 2,400 stores that equip full package of products in lines, colors and trends.
In Vietnam, under Maison Fashion Group, Skechers has 4 stores in famous shopping mall including Crescent Mall dist.7, SC Vivo City dist.7, Saigon Centre, dist.1 and Van Hanh Mall dist.10.
Skechers stores map in the world.
5. Speed to check-out
Fact has proved that there are 50% customers decide to leave the store if check-out speed fails their expectation and they have to wait up to 5 minutes. To minimize the issue, besides training sales staffs, Skechers also develop a mobile application to enhance shopping experience in terms of online and in-store shopping.
6. Never run out of shoes sizes
The fact that you like a pair of shoes doesn’t mean you can actually buy it because you will not always find the right size. There are 75% customers satisfy when sales consultants support them in targeting the right model and size; this means Skechers provide a richness in size of every designs launched to the market.
Guide to self-calculate your shoes size instructed by Skechers.
7. Worth the money
Customers’ top of mind is that they always want to possess all the best products. Besides the price, product and brand value contribute important factors to buying habit. Since 1992, Skechers has launched qualitative products that meet the world standard in terms of modern technology.
Skechers shoes are designed with cool mesh, lightweight and super soft, the groove detail gives an anti-slip factor.
In Vietnam, Skechers shoes are from about 1,500,000vnd.
Skechers stores addresses:
+ Level 3, unit 28, Crescent Mall, 101 Ton Dat Tien, Dist.7, HCMC. T: (84-28) 5414 1172
+ Ground level, unit 19A, SC VivoCity, 1058 Nguyen Van Linh, Dist.7, HCMC. T: (84-28) 3771 3066
+ Unit 41, level 3, Saigon Centre , 65 Le Loi, Dist.1, HCMC. T: (84 28) 3822 2046
+ Level 2, unit 05, Vạn Hạnh Mall, 11 Su Van Hanh, Dist.10, HCMC. T: (84-28) 7109 9600
Keep updated with Skechers tại:
Website: www.maisonjsc.com
Facebook: www.facebook.com/maisonjsc