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A history of street style

Street style is a familiar phrase, which means different fashion style of each individual when appearing on the street. That is not everything about this norm.

Street style does not necessarily follow on-going fashion trends, but it has to reveal your personal sense towards fashion.

Street style is a phenomenon of media since this phrase has crawled back more than hundreds of millions click for big fashion online magazines. The #streetstyle has opened a new era for fashion in such developing technology age.


Bill Cunningham


Street style was first recorded in 1978 by Bill Cunningham photographer. Unlike other paparazzi whom try to take photos of celebrities, Bill only focused on the way people dress up on the Fifth Avenue and No. 57 at New York.

But street style was actually famous in 2006, 2007. Famous photographer like Scott Schuman, Yvan Rodic, Phil Oh, … started to wander in Milan, London and Paris to hunt for gorgeous street style photos. That was when Facebook and Blogspot becoming popular too, since then street style has becoming a familiar culture.




#MOTD is understood as Makeup of the day. Street style photographers not only pay attention to clothes but also the makeup. Makeup style also reflects the on-going trend and inspire others.




Outfit of the day is first used by fashion bloggers Susie ‘Bubble’ Lau, Bryan Grey Yambao (Bryan Boy)… In 2007, they started to capture their daily outfits and upload to personal blog.




This hastag has more than 38 million results on Instagram only. This is not only the keyword used by fashion blogger Susie Lau, Chiarra Ferragni, Chriselle Lim,…, but also a useful tool to advertise new-born bloggers themselves.

Below is one of the street style series captured in Vietnam.


Topshop sunglasses and white shirt


Topshop shirt, skirt and sunglasses
Charles & Keith bag


Mango t-shirt
Charles & Keith bag


Topshop denim jacket and bodysuit


Topshop denim jacket


Topshop denim jacket


Topshop loafer,  Topshop t-shirt and bralette, Mango cap


Mango pleated skirt

Barcode Magazine
Concept & Production: Minh Minh
Photo: Nhật Linh
Model: Đồng Hạnh
MUA: Nhật Vi

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