Denim Spring Summer 2018 campaign mark the two brands’ joint debut after nearly 54 years.
For the first time, Topshop and Topman have come together for a new season campaign. Released Thursday, the spring/summer 2018 dual-branded shoot is centered on fresh-in denim — and despite the hugely popular fast-fashion labels being siblings, this venture marks their joint debut.
To celebrate the collaboration, which was shot by rising photographer Oliver Hadlee Pearch, a short film accompanies the campaign, art directed by Jonny Lu. In true Topshop and Topman style, the imagery and video are full of movement, fun, and personality; the short features various models discussing the notion of first impressions.
This season also marks the launch of three new Topshop fits; the New Boyfriend, the Wide and the Cropped Straight, and the introduction of half sizes acrosscontinuous lines in two washes.
Topman champions six key fits for SS18; the Stretch Skinny, the Spray On, the Super Spray On, the Stretch Slim, the Taper and the Original.
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