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The golden age of beauty


The world of beauty is literally being invaded by metallic products, lately. It’s not just nail polish, it’s also eyeshadows, lipsticks and highlighters. One color is king of this trend, and that is gold.

The precious metal par excellence is what you should go for, especially now, during New Year celebrations. The interesting thing about gold is that it is so multifaceted. It appears in so many forms and uses in the field of beauty.



Makeup is first and foremost, of course. One of the main reasons for this is that it highlights your skin tone, and it fits virtually any kind of skin color. Gold will also lend your gaze a magnetic quality when worn as a thin sheet on your eyelids, and it will make you look regal when used as powder.


A touch of gold on your Cupid’s bow and in the inner corner of the eye will lend a new glow to any look. Choose a cream texture if you want the strongest stroke of color: it’s easy to apply, and if you want more intensity, all you have to do is apply multiple layers.


Thanks to its cosmetic qualities, gold has been commonly used in skincare too, for a long time: it penetrates pores very well, it drains your lymph nodes and it gets rid of blackheads. On top of all this, it kickstarts the cells’ regeneration processes, and stimulates elastin and collagen production, as well as blood circulation. It’s basically a miracle in a jar.


This treatment was originally conceived in ancient Egypt: legend has it that Cleopatra used to sleep with a gold mask on, in order to preserve her beauty and keep her skin velvety. It is very simple: delicately place a few 24k gold leaves on your face, and let them dry until they turn into a mask. Remove everything right after. All you have to do now is try it out.