As a Senior Paid Advertiser, you will execute campaign builds and optimizations within the ads platforms, including Facebook ads, Google ads and other platforms
Your Responsibilities:
Mainly focus on optimize digital marketing campaigns across Facebook, Instagram, Google,…Including:
Propose & execute monthly media plan (Estimate attribute, A/B testing ,…)
Execute performance analysis across advertising platforms and on the overall company level;
Create, maintain, and provide regular reporting on marketing key performance indicators (KPI’s); to evaluate the effectiveness of online advertising strategies in reaching strategic goals
Spearhead advertising campaigns on new channels (e.g. TikTok,…)
Conduct research about new marketing programs, setting up strategies and provide practical advice.
Required experience/ Skill detail
2+ years experience in Paid Digital Marketing Optimization field
Excellent analytical skills on digital marketing
Proficiency with Google Analytics and other tracking platforms
Working knowledge of or experience in managing and analyzing digital campaigns within Google Ads and Facebook Ads Manager
