HCM – Senior Digital Marketing Executive

I. JOB BRIEF:

As a Senior Paid Advertiser, you will execute campaign builds and optimizations within the ads platforms, including Facebook ads, Google ads and other platforms

II. DETAILED JOB DESCRIPTION:

1. Digital Strategy & Implementation

– In collaboration with brand team to develop digital strategy as part of overall marketing strategy and elaborate in detail plan to be followed up in execution.

– Planning on 360 user journey, segmentation based on behavior signal, scouting and propose new digital innovation

– Oversee all digital channels, including brand websites, social media channels…

– Mainly focus on managing and optimizing digital marketing campaigns across Social platform Google (mainly), Facebook, Instagram, Tiktok…Including:

o Propose & execute monthly media plan (Estimate attribute, A/B testing ,…)

o Execute performance analysis across advertising platforms and on the overall company level;

o Create, maintain, and provide regular reporting on marketing key performance indicators (KPI’s); to evaluate the effectiveness of online advertising strategies in reaching strategic goals

– Conduct research about new marketing programs, setting up strategies and provide practical advice.

2. Data-Driven Marketing

– Analyze digital performance on all KPIs to provide insights and direction on optimization

– Master all digital measurements features (Search, Display, Mobile, Social…) in order to identify high-value customers, and link to CRM to enhance LTV

– Able to analyze and report from GA, Business Manager

3. Extended knowledge source

– Knowledge in Retail and E-commerce, environments and platforms to collaborate with other teams to plan digital media

– Understand CRM and the dynamic of lead acquisition to conversion.

– Understand the dynamic of content to drive engagement, advise the brand team on creative & different tactics to win social media.

– Always active on proposing new & relevant practices for social media.