HCM – PR & Marketing Executive

– Conceive and develop efficient marketing plans for assigned brand

– Prepare and coordinate with other team/departments to execute the marketing plan for assigned brands

– Be responsible for all marketing activities and their KPIs. Managing a constant growth with higher KPIs through time

– Actively co-managing all channels and make sure everything is well respected in terms of brand guidelines

– Research and gather opportunities for marketing partnership and sponsorships

– Measure and produce monthly, quarterly, yearly and ad hoc reports on KPIs and each campaign

– Organize and monitor all advertising/communication campaigns, including but not limited to social media, PR, OOH, brand activations and events, and provide recommendations for the brands

– Conduct market research and analysis to evaluate trends, brand awareness and competition ventures. Initiate and control surveys to assess customer requirements and dedication

– Write copy for diverse marketing distributions (brochures, poster, press releases, website material, social post etc.)

– Maintain relationships with event agencies, media vendors and influencers… to ensure collaboration in marketing activities

– Collaborate with managers in preparing budgets and monitoring expenses

– Actively participating in all marketing meetings to take part of the strategic decisions