HCM – Senior Marketing Executive

I. JOB BRIEF:

– As the Senior Marketing, you are fully responsible for the end-to-end marketing function of the business; oversee the development and delivery of a fully integrated marketing strategy and ultimately generate sustainable growth.

II. DETAILED JOB DESCRIPTION:

1. RESULTS MEASUREMENT:

Results for this position are measured

– In revenue growth in absolute dollar amount

– In Year on year growth

– In gross profits growth and your ability to drive sales with few price incentives

– In return on Investment of the marketing budget

2. RESPONSIBILITIES:

– You are responsible for creating a marketing strategy to reach the above goals

– Based on that strategy, you will then be responsible for defining sets different tactics to experiment and set goals and budget

– You will brief the execution teams about the plans and ensure goals are understood and teams are aligned

– You will be responsible for providing the required material and information needed by the execution team in order to reach the common goals

– Coordinate at each step of the execution that the tactics are implemented according to plan, initiate corrective actions if necessary

– Based on the success and failure of activities, you will adjust your plans accordingly based on data

– You will be responsible for all communications with principal brands and operations team.