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Open position

HCM – Digital Marketing Supervisor

Job description detail

1. Digital Strategy & Implementation

  • In collaboration with brand team to develop digital strategy as part of overall marketing strategy and elaborate in detail plan to be followed up in execution.
  • Planning on 360 user journey, segmentation based on behavior signal, scouting and propose new digital innovation
  • Oversee all digital channels, including brand websites, social media channels…
  • Mainly focus on managing and optimizing digital marketing campaigns across Social platform Google (mainly), Facebook, Instagram, Tiktok…Including:
  • Propose & execute monthly media plan (Estimate attribute, A/B testing ,…)
  • Execute performance analysis across advertising platforms and on the overall company level;
  • Create, maintain, and provide regular reporting on marketing key performance indicators (KPI’s); to evaluate the effectiveness of online advertising strategies in reaching strategic goals
  • Conduct research about new marketing programs, setting up strategies and provide practical advice.

2. Data-Driven Marketing

  • Analyze digital performance on all KPIs to provide insights and direction on optimization
  • Master all digital measurements features (Search, Display, Mobile, Social…) in order to identify high-value customers, and link to CRM to enhance LTV
  • Able to analyze and report from GA, Business Manager

3. Extended knowledge source

  • Knowledge in Retail and E-commerce, environments and platforms to collaborate with other teams to plan digital media
  • Understand CRM and the dynamic of lead acquisition to conversion.
  • Understand the dynamic of content to drive engagement, advise the brand team on creative & different tactics to win social media.
  • Always active on proposing new & relevant practices for social media

Required experience/ Skill detail

  • 3+ years experience in Paid Digital Marketing Optimization field
  • Excellent analytical skills on digital marketing
  • Proficiency with Google Analytics and other tracking platforms
  • Working knowledge of or experience in managing and analyzing digital campaigns within Google Ads and Facebook Ads Manager
  • Fluent in English is a plus
  • Proactive and ability to work independently

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