HCM – Campaign Planner Executive

JOB BRIEF:

The Campaign Planner Executive will be responsible for executing, managing, and optimizing e-commerce campaigns across multiple channels. This includes developing tactical approaches, activating campaigns, maintaining ongoing operations, and providing post-buy recaps. The goal is to meet or exceed performance expectations and ensure effective communication and coordination throughout the campaign process.

JOB RELATION:

1. Direct superior: [position]
2. Direct reports: Digital Marketing Manager
3. Major internal communication: [positions]
4. Major external communications [3^rd parties]

DETAILED JOB DESCRIPTION:

• Campaign Execution & Optimization: Plan, execute, and optimize e-commerce campaigns, ensuring that each campaign achieves or surpasses performance goals.
• Creative & Campaign Assets Management: Oversee the delivery of creative assets, campaign documentation, and necessary materials in preparation for campaign launches.
• Cross-Functional Coordination: Work with internal teams to ensure cohesive communication and seamless execution across all channels for assigned campaigns.
• Performance Reporting & Insights: Analyze campaign performance against e-commerce and marketing goals. Provide actionable insights and optimization recommendations to improve campaign outcomes.
• Budget & Performance Projections: Develop budgets and performance projections for new testing strategies and approaches within e-commerce campaigns.
• Billing Audits & Paperwork: Conduct monthly billing audits, manage payment systems, and process paperwork related to freelancer payments, advertising costs, and other relevant expenses.
• Administrative Support: Provide general administrative support to ensure the smooth running of campaigns, including documentation and process management