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Open position

HCM – Brand Manager

Job description detail


The Brand Manager for the local franchise market will have the full P/L Responsibility in the local market. This role will lead and have overall responsibility for all local functions including Retail, Commercial, Business Controlling, Marketing and Visual Merchandising with the aim to deliver improved store sales and growing Flying Tiger Copenhagen (FTC) in the market. The Brand Manager will also ensure consistent alignment on business plan, performance, operation, and execution of the global FTC concept with the Regional Manager responsible for the region.

The Brand Manager will ultimately work to continuously build the Flying Tiger Copenhagen brand in the local market through excellent retail operations, commercial excellence and marketing communication whilst achieving agreed business plan and financial goals.

In addition, the Brand Manager must drive, develop, and nurture a strong and living culture, enhancing Flying Tiger Copenhagen’s DNA both in our stores and amongst the administrative staff. This in a way that colleagues enjoy working for the business and our customers have a great experience. We are a company with strong values, and we work hard to create an environment which is supportive, inclusive, and collaborative at all levels.

JOB RELATION: Direct superior: Division VP / CEO (dependent on partner structure)


Required experience/ Skill detail


  1. Business performance
  • Oversee and lead the local market day-to-day operations, including managing budgets, resources, and employees.
  • Ability to set and deliver detailed annual business plan in accordance with 5-yr. business plan and global concept standards. Including creating positive LFL, open new stores, develop and lead efficient and profitable retail operations.
  • Create, keep, and maintain financial budget, as well as make projections based on current performance. Need to be confident in using standard financial acumen.
  • Design organizational blueprint and define split of roles and responsibilities for FTC Core team vs. shared service resources within franchise partner organization and external vendors (if applicable)
  • Hiring and coach local FTC team members according to defined organizational blueprint.
  • Optimize cost spend and maximize revenue.
  • Monitoring market and industry trends to determine business opportunities and challenges.
  • Analyzing accounting and financial data.
  1. Leadership
  • Strong commercial and visionary leadership skills are a must, and your ethics and principles must be in line with Flying Tiger Copenhagen’s core values.
  • Strong coaching and mentoring skills, and you take pride in sharing and developing your leadership.
  • Regularly mentor, coach and support local managers towards maximum performance.
  • Evaluating employee performance and productivity.
  • A strong communicator and you take a genuine interest in people.

Job overview

Requirements of the role:

  1. Core skills
  • Proven and strong retail experience with P/L responsibility at a senior level. Extensive retail business experience, preferably more than 10 years.
  • Strong operational as well as strategic skills. Able to set direction, priorities, and goals.
  • Ideally comes from a high-volume retailer, such as but not limited to food, fashion, or variety retailer. Experience in high volume retail operations, logistics and forecasting are required.
  1. Personal Characteristics
  • Flexible and pragmatic attitude
  • Ability to connect, build relations and communicate effectively across cultures.
  • Ability to engage, motivate and mobilize teams based on different locations.
  • Hungry and ambitious and possess strong strategic and implementation talents.
  • Great organizational skills and ability to perform and adapt to a high demand, time-sensitive, fast-paced changing environment.

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