Sportmax from Max Mara has just left a stunning mark at Milan Fashion Week by its Spring Summer 2018 collection.
1969 -2018: The countdown has begun. Sportmax will soon be celebrating its 50th anniversary. An athletic and active look, the sophisticated collection suddenly becomes more fluid and provides even more freedom of movement. A more liberated and relaxed style created for the sidewalks of the great metropolis as well as for beach destinations across the globe.
An unmistakably sensual line where the body is gracefully unveiled as it moves and extends. A wonderful new femininity is created by the lightest of techno fabrics. An ethereal look is conceived by a dress, then by a parka and even by a quasi-transparent nylon and double-ply knit cape, with its specially applied ribbed trim, which is worn as a good luck charm. Well-being is instilled by the spirit and by the serenity of enjoying the freedom to be oneself.
The trench coat takes a work wear slant with oversized angled pockets applied with tone-on-tone stitching. This two-fabric trench is long and proposed in a refined palette of colors of the softest cotton; with its special closure at the neck, it can be worn long or short depending on the weather.
Simply for the beauty of the gesture, the sleeves of the blouses and dresses are pulled up by an elastic and stay up thanks to the graceful cuffs; offering a practical and charming elegance.
The multi-colored stripes, sometimes pale (soft pink, aqua green, blue), sometimes strong (navy blue, nude, yellow), are so many as to appear as one.
The knit top becomes an even more sensual t-shirt, either with narrow flat ribbing or horizontal stripes that let the skin show through.
The Sportmax woman does not chase time; she embraces it naturally. The clothes gather and pull closed as she desires thanks to elastic drawstrings in four colors displaying the Sportmax logo. The common thread throughout the collection is this graphic trace that defines the lines of the body and creates movement even when still.
In its many forms, gabardine, stretch or poplin, cotton is prevalent throughout, offering a cool and natural sense of well-being.
Bib-front dresses, oversized and in floral and plant motif prints –like giant hibiscus flowers that lend a surf vibe– are worn over light knit leggings in plain colors or with side bands.
The rhythm of the approaching footsteps, almost animal-like, can be heard in the lightest jacquard knit ballerinas, the leather and neoprene sandals or the mules with their delicate heels. The iconic nylon gym bag, dressed up with leather detailing and a neoprene lining, is slung over the shoulder under the jingling chime of the jewelry, inspired by the metallic gear used for rock climbing.
The Sportmax style for Spring-Summer 2018 pays tribute to an easy and deliberate nonchalance fully charged with energy.
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