Indoor trees is meant to feel like a mini town square.
Apple reopened the doors of its first ever retail store in Europe. The tech giant’s Regent Street shop in central London was first unveiled back in 2004, but it was then closed for an extensive period of time. Thanks to architecture firm Foster + Partners, the store has been given a major renovation that perfectly imbues the company’s bolstering strategy for unique retail experiences. The new layout features a bevy of lush trees, high ceilings, tall windows, natural stone and wood as well as a boundless amount of space.
According to Stefan Behling of Foster + Partners, the new Apple Regent Street is about a respectful dialogue between old and new – carrying forward a heritage of craftsmanship in a contemporary way. This is a place for people to meet and collaborate, and most of all, it will be an exciting experience that goes beyond retail.
