Why shoot a campaign when you can make a film instead?
In something of a departure from its usually cheery holiday campaign vibe, Burberry has taken a more serious turn and produced a three-minute film trailer that dramatizes the story of brand founder Thomas Burberry.
This Christmas, as Burberry celebrate the 160th anniversary, they wanted to tell the story of Thomas Burberry – the man behind the iconic trench coat – in their own words. The film is a brief glimpse inspired by his extraordinary life, which threaded its way through the history of the twentieth century in all its tumultuous highs and lows.
Not only that, The Tale of Thomas Burberry is also a love story featured by Domhnall Gleeson as the lead and Sienna Miller as his fictional first love.